Client: Pideh
Year: 2020
Service: logo, branding, packaging

Pideh is the prototype of pizza. It is a dish with old traditions. While making the branding and the logo it was important to emphasize that this dish is both satisfying and quick to prepare. Simultaneously, it was important to present this old traditional meal in the context of modern American fast-food culture. In addition to the use of colors specific to fast food in branding, we endowed the logo with dynamics, which emphasizes the ability to prepare the food quickly. Pideh resembles a boat, and the logo is largely based on the boat's curve. Pideh is enjoyable, fast-paced, and vibrant, as though influenced by Tarantino's films.