Vost is a woodworking studio that only uses natural materials. The company's business is based on the creation of unique authorial works by combining the features of natural wood with human imagination, which are a vivid manifestation of the mastery of working with wood. Because wood is the foundation of work concepts, it was very crucial to stress the organic features of wood when designing the logo. Wood is more than a material to the wood masters; it is an object of worship and a source of inspiration. The survey revealed that wood is also highly essential to their customers when it comes to designing their living environment. The entire concept of the symbol is based on the organic qualities of wood. Since the target group of the company are people who enjoy wood, we have decided that those who look at the logo should experience the feelings of wood.