Service: packaging, logo, branding
Sunfruit is an Armenian dried fruit brand․ Its logo, packaging, and branding were designed in accordance with European standards, allowing it to easily fit into the European market. We wanted to portray Sunfruit as a healthy and welcoming family product. We used virtually academic watercolor painting on the product box to accentuate the idea of caring. The titles of the fruits in the Armenian script, which resemble the author's signature and hence express a sense of responsibility for the product's quality, also transmitted a sense of uniqueness to the product. The bright packaging and attractive emblem with gentle typography make Sunfruit feel elegant and warm.