Rebranding and illustration new style creating
Wirestock is a platform that helps photographers, videographers, and illustrators monetize their work by distributing content to stock marketplaces and licensing it for AI training. For their rebranding, we refreshed their logo to reflect a modern and approachable identity and created custom illustrations that bring their platform to life. The new visual style emphasizes creativity, accessibility, and a user-friendly experience, giving Wirestock a cohesive and engaging brand presence
Rebranding & Purpose
The main goal of the rebranding was to fully refresh Wirestock’s visual identity and create a unified, cohesive style. We aimed to build a visual language that is instantly recognizable, modern, dynamic, and unique—accurately reflecting the brand's forward-thinking essence.
To preserve the brand's established recognition, we kept the core concept of shaping the letter "W" through cables while offering a completely fresh, modern solution. In the new version, we shortened the outer ends, adjusted the construction angle, and slightly rounded the sharp edges to give the logo added softness, flexibility, and motion. Bright, rich gradient tones further reinforce the connection between the logo and boundless energy.
