Hos Beauty

Logo made by Soda for Hos. Hos is a very famous beauty salon in Yerevan, whose former name was Sirօօn.
Each person is an individual and hos’s goal is to emphasize this individuality, to emphasize the beauty of a person’s personality.
When creating the logo, it was important for us to emphasize this approach, so each letter was drawn as a separate character, with different logic and aesthetics. 

The challenge was to achieve commonality with dramatically different letter shapes. but let's agree that the compositional center of the logo is the letter “O”.