Moonfruit

Moonfruit is an Armenian dried fruit brand, which positions itself as a healthy, organic premium product. 

We employed uncommon color combinations in the packaging design to underline all of these brand elements, communicating an odd, distinctive aesthetic, a sense of space and metaphysics. By envisioning the fruits soaring through the air as if they were weightless, the connection with the lunar universe is strengthened. The organic and rustic feel of the package is enhanced by the textured artwork, which depicts the cut of the fruit and was created with markers. Moonfruit is thus exquisite, cosmic, organic, and mysterious.