Location: Yerevan, Armenia
Year: 2021
Service: logo, packaging
Mozza is a pizza company that is known for employing authentic Italian recipes. The way the dough is made in Mozza, in particular, is very Italian. The main characteristics of this dough are airiness and lightness.
Everything is done by hand, with care and attention. All of these characteristics had to be included in the logo and package design. As a result, the decision was made to write the logo by hand using a marker, which gave it airiness and lightness due to the texture. Thus the handiwork was emphasized. The length of the letter "Z" provides a visual association with melted mozzarella cheese. Because of the monochrome solutions, Mozza is modern, expressive, and unique in the market.
