Location: Yerevan, Armenia
Year: 2024
Service: logo, branding, packaging
Musinians is a company that produces various premium home accessories. At the core of the company's philosophy is attention to detail and care. The idea of family care is the main focus of the brand.
Our task was to develop the visual part of the brand around the idea of care. The client wanted the raccoon to be the main symbol. We were initially opposed, fearing it might resemble the famous Polo bear created by Ralph Lauren. The client insisted on their choice, and we’re happy we couldn’t convince them otherwise