Ites Media

Location: Yerevan, Armenia
Year: 2024
Service: logo, branding

Ites Media is a multimedia content production platform that analyzes the different layers behind phenomena. It is a unique entity in the media field, striving to minimize manipulations and to be genuinely transparent.

Although we don’t believe a logo should carry many meanings, there are certain ideas behind this logo that we aimed to express.

The main idea is transparency; you may have noticed the elliptical transparent layers. Another concept is the desire to represent phenomena in various dimensions, which led us to the idea of layers. Additionally, the notion of "seeing" is reflected in the design; if you pay close attention, you will notice the outline of an eye.

Beyond these concepts, we also aimed to convey a sense of initiative. That’s why we chose bright orange, which ideally represents the energetic and dynamic nature of the team’s work.