Immonc

Location: Yerevan, Armenia
Year: 2022
Service: logo, branding, website design

Here is the branding for IMMONC.
IMMONC is a research institute focused on cancer treatment.
Before starting the project, we had to study and understand what immunology is.
The organization's goal is to overcome cancer and create new knowledge that will change the situation for the better worldwide.

 

The more we delved into the topic, the clearer it became that the IMMONC logo needed to be stable yet dynamic, trustworthy yet progressive, and modernist because IMMONC is about development, progress, and science-driven approaches. This means that a modernist approach is the only option in this case.

 

The logo consists of ellipses positioned at a 45-degree angle, giving it the necessary dynamism. The combination of bright orange and blue creates an optical illusion, adding uniqueness to the logo. This is a geometric abstraction.