Pistak

PISTAK is a company based in the USA that specializes in producing cakes and pastries. We were tasked with designing a wordmark logo and packaging boxes for the brand. One of the key ingredients in their recipes is pistachio, which inspired the company’s name.

We presented the client with several initial design options, and it took a month for them to make a final decision as they liked all the concepts.

Over time, both we and the client agreed that this version of the logo and packaging best represents the qualities of their cakes. These products are not overly sweet but have a balanced flavor, with a touch of saltiness that complements the sweetness beautifully. The packaging also needed to communicate that these cakes aren’t just ordinary—they are delicious with a unique character.

The logo was crafted using glue, which allowed us to achieve the desired texture.