Location: Yerevan, Armenia
Year: 2022
Service: logo, branding
Mandarin is a manicure studio in Yerevan, established in 2022. The primary goal of the design was to create a unique aesthetic for the brand. The logo and overall branding revolve around the concept of a mandarin, blending it with the qualities of manicure materials. The objective was not merely to illustrate a mandarin but to craft it in a way that makes it distinctive and memorable as a symbol. The idea of uniqueness and style has always been essential from a business standpoint, and this focus was central to the design of the logo and visual identity from the start to the project's completion.
The tangerine color, paired with a serif font, conveys a sense of modernity and elegance. We chose turquoise as the main background color to enhance the clarity of the logo’s primary color, while also addressing a practical need: the branding became more versatile, as the white text could be used in any part of the composition due to the background color.
